When Seedball started, it wasn’t just about building a business — it was about solving a problem. Wildflower meadows in the UK have declined by over 97% since World War II, and we wanted to do something about it. The idea was simple: create seed balls that make it easy for people to grow wildflowers and support biodiversity — even if they didn’t have a green thumb. The mission was clear from day one — and that’s exactly why it worked.

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