Profit with Purpose: How to Align Business and Environmental Impact

I never started my businesses to make money. Of course, profit matters — it’s what allows you to grow, reinvest, and expand your reach — but for me, business has always been about making a difference. When I co-founded Seedball, the goal wasn’t just to sell a product — it was to create a positive environmental impact and help restore biodiversity. And with New Chapter Housing, it was never about property — it was about providing stability and safety for people who desperately needed it. Profit has always been a tool, not the goal.

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Ana Attlee