I never started my businesses to make money. Of course, profit matters — it’s what allows you to grow, reinvest, and expand your reach — but for me, business has always been about making a difference. When I co-founded Seedball, the goal wasn’t just to sell a product — it was to create a positive environmental impact and help restore biodiversity. And with New Chapter Housing, it was never about property — it was about providing stability and safety for people who desperately needed it. Profit has always been a tool, not the goal.
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When Seedball started, it wasn’t just about building a business — it was about solving a problem. Wildflower meadows in the UK have declined by over 97% since World War II, and we wanted to do something about it. The idea was simple: create seed balls that make it easy for people to grow wildflowers and support biodiversity — even if they didn’t have a green thumb. The mission was clear from day one — and that’s exactly why it worked.
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